Krithika Jayaraman

MS Business Analytics | Data Science | Business Intelligence

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Hello! I'm Krithika. Having worked for five years in the field of Business Intelligence and Data Analytics handling rich and diverse datasets, I embarked on an academic journey to explore data science as a career. I'm a Master's graduate in Business Analytics and Data Science Program from University of Cincinnati. I'm passionate about digging data and building models to make informed business decisions.

#readyforhire

Then:

Show me your data. I can explain what just happened and precribe a course of action!!

Now:

Show me your data. I can not only explain what just happened but also forecast what could happen!!


Work Experience

Senior Data Analyst

Target | Oct 2020 - Present

Perform Root Cause Analyses on structured and unstructured data within the Shortage Research and Investigation team to uncover patterns in fraud and mitigate the risks associated with Inventory shortage.

Graduate Assistant

University of Cincinnati | Jan 2020 - Apr 2020

Analysed Institutional Research Data using SAS, SQL and Excel, and uncovered insights and patterns on undergraduate and graduate enrollment at UC using Tableau Dashboard for presentation.

Senior Business Intelligence Analyst

TCS | 2014 - 2017

  • Designed, developed and deployed an Enterprise Data Warehouse for Virgin Media, integrating cable and web data of the Video-on-Demand Offering (net worth $2M USD) from Hadoop and transformed it to build dashboards on the end users’ Quality of Experience and Quality of Service(QoS).
  • Mined customer usage data of Virgin Media’s Cable, mobile and Broadband platforms and automated the estimation of incentive points/commissions for Customer care agents which cut operating cost by 22%.
  • Spearheaded the design, development and deployment of an Enterprise General Ledger for the integration of 50 sources generating STAT and GAAP finance data for Hartford Insurance Group. The ETL based implementation enabled high RoI by slashing the maintenance cost by 50% during monthly financial close (approx. 8 million USD per annum).
  • Led a 5-member team and implemented an ETL pipeline that automated the reporting requirements of Customer's payments performance insights to credit bureau, Equifax.

Senior ETL Developer

TCS | 2012 - 2014

Created an Operational Data Store for the Hartford Insurance Group and migrated data and logic from a mainframe system to an Oracle-ETL framework for enhanced data quality and consistency.

Projects

Check out my projects on GitHub 🙂

Image Captioning using PyTorch

Open Source: Flickr8K dataset

Developed a neural image captioning model using an encoder-decoder architechture to extract the image features from the hidden activations of a pre-trained Convolutional Neural Network and fed them to an LSTM to generate a sequence of words. [code]

Instacart Masket Basket Analysis

Kaggle: Instacart Market Basket Analysis

Digged into retail data and identified customer purchase patterns with Pricipal Component Analysis and Clustering techniques, along with predicting the probability of reorder using Light Gradient Boosting models with 75% accuracy. [code]

Semantic Similarity Analysis and Topic Modelling (NLP)

Kaggle: Quora Question Pairs

Predicted the semantic similarity between Quora questions using Long Short Term Memory (LSTM) with 84% accuarcy on validation dataset. Identified and visualized latent topics that underlie Quora questions using Latent Dirichlet Allocation(LDA) algorithm. [code]

UBER Stock price Analysis and Forecast in R

Open Source

Predicted UBER stock price with historic data using ARIMA Modelling. [code]

Real-estate Investment Cash Flow Analysis using MS Excel and RISK Optimizer

Open Source

The objective of this project is to evaluate a couple of real estate assets that are considered for investment. I used a Discounted Cash Flow model coupled with Monte Carlo Simulation to estimate the Net Present Value (NPV) of the properties under consideration and thereby identify which one is an attractive opportunity. [code]

Rental Property Investment Analysis in Python

Open Source

Given AirBnB rentals info and Zillow housing price estimates for New York City, the objective of the project is to identify the most profitable zipcodes for rental investments in NYC. [code]

Landing Distance for Flight Data - Regression Analysis using SAS

Open Source

Identified what factors affect the landing distance of flights. By doing a regression study, I identified what factors contribute to landing overrun. [code]

EU Sales Insights Dashboard

data.world

If you were on retail platform, wouldn't you be interested in knowing how your sales are, how much profit is your company making per annum, what are the quarterly sales and so on? Check out an interesting Tableau Dasboard on EU sales performance at Tableau Public

International Visitors to the US - An interactive Viz

data.world

Check out the flow of International Visitors into the US on Tableau Public

Consumer Spending by Generation - Viz

data.world

How does consumer spending compare between generations? Perhaps a Tableau Viz could explain! Tableau Public

Diversity in Workplace

data.world

Take a look at diversity trends in workplace.Click Tableau Public

Animations in R

Our World in Data

This is a part of a series 'My Experiments with R'. Check out the cool animations in R. Check out the animations on RPubs